Cardinal Stock Summer 2026
For the NOCTA Cardinal Stock Summer campaign, Nike wanted Rio, not a postcard version of it, but the real thing. Babilônia Productions came on board for talent scouting and location production, with executive production by Eden.br. The brief demanded authenticity that can’t be cast through an agency: real people, real places, and access to a side of the city that most productions never reach.
The casting happened where the culture lives: straight from the favela. No agencies, no model cards, faces found on the courts, in the streets, through the community itself. That’s the kind of scouting that only works with trust, and trust is what Babilônia brings, we didn’t arrive in the neighborhood for this shoot, we come from it.
The locations followed the same logic. The campaign was shot inside people’s homes, on the courts, and in the streets at night, spaces that gave the collection a lived-in energy no set could replicate. Shot on 16mm, the moving image later became part of the campaign stills, texture, grain, and motion carrying through the entire visual identity. The result feels less like a campaign and more like a document of a summer in Rio.
The campaign landed with the audience it was made for: 39.5K likes on a single post, hundreds of comments, and nearly 700 shares on the drop alone, with the imagery traveling well beyond NOCTA’s owned channels. For Nike and NOCTA, it delivered a Rio campaign with genuine street credibility. For the community, it put faces from the favela into a global campaign. And for Babilônia, it cemented what we do best: opening doors that stay closed to everyone else.
