Bringing the Mojo Back, SS26
When Paris-based agency 2manyriders needed a production partner on the ground in Rio for their client Floyd, they came to Babilônia. The brief: bring Floyd’s SS26 collection to life with content that felt current, shareable, and unmistakably alive, rooted in the golden-hour glamour of 1980s Ipanema. The ambition was cinematic, the format was 16mm film, and the crew was small. Every frame had to count.
The concept was simple and irresistible: take the sun-soaked spirit of 80s Ipanema, the colors, the confidence, the ease, and filter it through a contemporary lens. At the center of it all, the suitcase, carried across the sand like it belonged there all along.
Shooting on 16mm gave the campaign its texture, grain, warmth, and that unmistakable analog glow that no preset can fake. Working lean meant working smart: natural light, real locations, and a crew that moved like locals because they were. The beach wasn’t a backdrop, it was a character.
The full delivery: three hero films, three additional reels, and a set of 25 photographs, a complete content ecosystem built for campaign rollout and social-first storytelling.
The campaign gave Floyd exactly what it came for: a body of work that traveled. The films and stills rolled out across Floyd’s channels and beyond, putting the suitcase in front of new audiences with a look that stood apart from the polished sameness of accessories marketing. What started as a brief for a local production partner became proof of what Babilônia does best, international ambition, executed with Rio soul.
