SS26
For Ernest Leoty’s SS26 campaign, the brief called for something a studio can’t fake: real light, real texture, real landscape. Working with agency 2manyriders, Babilônia took on full production for a location-driven shoot built around Rio’s raw materials, sun-bleached rock, tree cover, and open sky standing in for walls and backdrops. The location we chose made it ambitious: Grumari, a protected beach two hours outside the city, far from roads, crowds, and convenience.
We scouted the spots, built the shot list around natural light, and let the landscape lead. Grumari gave the collection exactly what it needed, untouched coastline, dramatic rock formations, and a palette of greens, golds, and blues that no art department could improve on. Every setup followed the sun rather than fighting it.
Shooting that far off the grid meant production carried the weight: moving a full crew and kit two hours out of Rio, setting up on a remote beach with no infrastructure, and navigating the permits and local regulations that come with shooting in a protected area. That’s the unglamorous side of a location shoot, and it’s exactly where a local production partner earns its keep. The brand got the wilderness; we handled the logistics that made it possible.
The result is a piece driven entirely by its environment, imagery where the collection and the coastline feel inseparable, shot in a location most productions would never attempt to reach. For Ernest Leoty, it delivered a campaign with a sense of place that can’t be replicated. For Babilônia, it’s proof that the best set in Rio isn’t in Rio at all, you just need a crew that knows how to get there.
