Rio Campaign
Not every Rio campaign needs the crowds and the noise. For Casa Rosa, working with agency 2manyriders, the brief pointed the other way: dreamy, beachy, and nature-driven, away from the busy postcard beaches and into the softer corners of the city. Babilônia produced the shoot across Praia Vermelha and Flamengo, two locations where the mountains meet the water and Rio slows down.
The collection set the tone: an 80s and 90s look that asked for a setting to match its nostalgia. Instead of recreating the era with props and sets, we placed it inside Rio’s rustic nature, sand, rock, and greenery doing the work that a stylized backdrop never could. The vintage silhouettes slotted into the landscape like they’d always been there, giving the campaign the feeling of a found photograph rather than a produced one.
Praia Vermelha delivered the intimacy, a small cove framed by the Sugarloaf’s granite, sheltered from the city’s pace, while Flamengo added its tree cover and open waterfront. Shooting in these quieter locations meant working around public space, changing light, and tight windows, the kind of choreography that runs smoothly when the crew knows the terrain by heart.
The result is a body of work with a softness rare in fashion campaigns, dreamlike, sun-washed imagery where the clothes and the coastline share the same era. For Casa Rosa, it delivered a distinct visual identity built on mood rather than spectacle. And for Babilônia, it rounds out the range: from favela nights to remote beaches to the quiet coves in between, there’s no version of Rio we can’t produce.
